Sales
A structured plan is essential to ensure that you are doing a better job through acquiring and processing internal data and focusing on how the company is performing at the customer level.
The Essential Requirements
Every business needs to ensure that it has a sound and structured approch to managing its customers, a basic plan should include:
- A database for recording customer activity
- A structured analysis of the database
- Decisions about which custmers to approach, why and how
- Tools for targetting the customers
- Methods for building relationships
- Management of privacy issues
- Measurement of success
Maxim 7 will work with you to develop and manage your Customer Relationship Strategy.
